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(updated below)
Bucolic scenery, verdant fields, pleasant weather. It would be the perfect setting for sipping on a coffee and relaxing on a farm in the Paraíba valley of Rio de Janeiro state in southern Brazil, if there had not been so much blood spilled here. The region, enriched by the exploitation of slave labor on coffee plantations, was also known for the particular brutality with which slaves were treated. Those days have passed but the region’s economy has gained a second wind: it now appears on the state’s cultural map*, advertising a form of tourism that glorifies its past while naturalizing racism and slavery.
If, in the year 2016, you would like to be served by a black person dressed as a slave, you can visit, for example, the Santa Eufrásia Plantation in Vassouras. Constructed around 1830 and located in the Vale do Café, or Coffee Valley, it is the only private plantation protected by Rio de Janeiro’s Institute of National Historic and Artistic Patrimony (Iphan-RJ). The property passed through the hands of multiple owners until 1895 — seven years after the abolition of slavery — when it was purchased by Colonel Horácio José de Lemos, whose descendants still own the property today. Their plans to restore the plantation were approved in 2013 and it now receives daily, pre-scheduled tourist visits.
If you would like to be served by a black person dressed as a slave, you can visit the Santa Eufrásia Plantation in Vassouras, less than 70 miles from the center of Rio.
Photo: Igor Alecsander
When tourists go to visit places like the Holocaust Museum in Berlin — or even the one in Curitiba, Brazil — they are moved by the pain suffered by the Jewish people who were enslaved and massacred by the Nazis. They cry, become ill, and express their outrage on social media. However, tourists are shielded from the horrors of slavery when they visit a plantation like this one, where they listen to an intimate concert, are served by people dressed as slaves and guided by the plantation’s mistresses on a “walk back in time,” without any critical perspective.
Brazilian governments at all levels have opted systematically to bury this part of history, despite being the last country in the Western world to abolish slavery. The future is prioritized to detriment of the past. We saw this happen in the heart of Rio de Janeiro with the construction of the generic Museum of Tomorrow, built on top of the arrival point for the largest number of enslaved black people in human history.
“Racism? Because of what? Because I dress as a plantation mistress and I have a house slave who dresses as a house slave? What are you talking about?! No! I don’t do anything racist here!”
“I usually have a house slave, but she ran away. She went into the woods. I sent the slave catcher after her, but she didn’t come back. … When I want to grab a dress, I say: ‘two slaves, please!’ because no one can reach all the way up there by themselves.” It sounds like 1880, but, as you can see in this video, the phrase was uttered by Elizabeth Dolson, one of the great-granddaughters of Col. Lemos and the owner of the Santa Eufrásia Plantation. She receives tourists on her land and introduces herself as if she were a plantation mistress during the slavery era. She leads the tours dressed in period clothes, accompanied by black women dressed as slaves in all white, serving those who are inclined to pay between 45 and 65 reals ($15-$20) for the service.
Dolson lived in Chicago for 23 years, where she worked in tourism. She says she brought the idea to re-enact slavery from the States, apparently ignoring the ample debate swirling around slavery and race in both the United States and Brazil. When asked by The Intercept if she had ever been accused of racism for her historical interpretations, Dolson was taken aback:Racism? Because of what? Because I dress as a plantation mistress and I have a house slave who dresses as a house slave? What are you talking about?! No! I don’t do anything racist here! What is the problem with having … no!
The mistress has an employee who dresses as a house slave or butler who hires — according to demand — women to dress as other house slaves. “He is an employee, who lives here, who helps me, and he dresses as a house slave, too. But he is very white! So color doesn’t have anything to do with it. I am darker-skinned than he is,” Dolson clarifies. (Notably, Dolson repeatedly uses the terms “mucamo” and “mucama” to refer to her employees, antiquated Portuguese words that to refer to “house slaves” that have long fallen out of common usage.)
Her posture, it seems, is interpreted kindly by her guests. On tourism sites like TripAdvisor, you can read glowing compliments like: “Miss Elisabeth received us kindly, dressed in period clothes and told us the beautiful story of her plantation and her family.”
Rio-based historian Luiz Antônio Simas believes that Brazil’s education system contributes to the cultural myopia. “Brazilian schools reproduce discriminatory values and are radical enemies to the progress that is necessary. It’s not enough to adopt affirmative action quotas for black and native people if the school environment continues to reproduce a vision of the world as white, Christian, European and founded on preconceived notions of civilization that negate ancestral ways of knowing and the inventions of the Afro/Native American world,” he said in an interview with The Intercept.
In other words, black people in Valença — much like in the rest of the country — worked hard and literally gave their blood but were unable to move up the social pyramid. The owners of the plantations, meanwhile, who were already not paying for labor — are compensated when their lands are recognized by the government as official Quilombo settlements, where enslaved people and their descendants took refuge and resisted slavery.
This is the case of the São José da Serra Quilombo in Valença. “Today is a very important day, because today we will have a victory, a victory that we have been working towards for a long time.” Tio Mané spoke these words in April of 2015. “I was born and raised here. I am 95 years old, but I was born right here.” Tio Mané was born free, 12 years after abolition, on the land where his mother was enslaved and where he has raised his sons, grandsons and great-grandsons. Approximately 200 people live on the quilombo. They are the seventh generation to live there since the first enslaved Africans were brought to work in the coffee fields on the plantation with the same name, São José.
Just over a year ago, the 393-acre parcel of land was officially recognized as a quilombo due to its role in Afro-Brazilian history. The previous white landowners received 569,000 reals (approximately $166,00) in reparations for the expropriation. This means that enslaved people produced a double return: They were forced to work for years and now the lands where they were exploited yield reparations for the landowners.
“We are all equal.” “I am the grandson of immigrants and my parents worked hard to get to where they did.” These types of comments are common among those who push back against public policies for reparations, like giving land titles to the descendants of enslaved people and race-based affirmative action quotas. Comparisons are made using arguments such as “my father came here with nothing and made it.”
But that is not really what happened. Brazil implemented public policies to incentivize white foreigners to come to the country, with the explicit intention of whitening the population. The blackness of the nation’s population was seen as a problem to be confronted.
Early during Brazil’s First Republic (1889-1930), decree #528 (June 28, 1890) determined that people from Asia and Africa required special congressional authorization to enter the country. The efforts to lighten the population were reiterated over the years.
Through subsidized immigration, entire white families had their tickets paid for by the government to immigrate from Europe. The landowners’ surplus wealth also covered the new arrivals’ living costs during their first year in the country. Beyond this, the settlers received a fixed annual salary and another salary proportional to the volume of their harvest, with a price fixed per bushel of coffee produced. In other words, it wasn’t just good old fashioned hard work that put them on their feet in the New World.
With the influx of immigrants, lawmakers saw the chance for a whiter Brazil. Congressmen turned that hope into law by adding a passage to the 1934 Constitution that explicitly advocated eugenics, a racist, pseudo-scientific theory en vogue at the time that envisioned the path to a “perfect,” “well-born” human race.
The same Constitution that first established the right to free primary school education in every Brazilian state also advocated “stimulation of eugenics education.” The government promoted the “perfection of the human species,” by means of mixing the “biologically well-endowed” while simultaneously developing educational programs to promote the conscious reproduction of “healthy couples” — a core tenet of Nazism. The same article of the Constitution stipulated limited educational access for “mulatos,” “blacks” and “deficients” (of all levels) and that social, philanthropic and educational initiatives were merely palliatives and would not resolve the problem of race.
This document survived just a few years, however the mentality persists. In 1945, presidential decree #7,967 on immigration policy established that the admittance of immigrants into the country should be determined according to “the necessity to preserve and develop, in the ethnic composition of the country, the characteristics most convenient to its European ascension.”
Currently, Brazil’s criminal code includes a statute for the crime of “racism” as well as a separate offense of “racial insult,” which carries milder penalties and is more commonly applied. The law’s euphemistic treatment of racism is just one of many examples of how Brazil continues to deny the existence of racism.
As the Brazilian abolitionist and statesman Joaquim Nabuco so appropriately said: “Ending slavery is not enough. We have to do away with what it built.” We have hardly gotten past the former and remain a long way from ending the latter.
Update: December 7, 2016
After this article was published, Diadorim Ideia, a communications firm that developed Rio de Janeiro’s Culture Map in partnership with the State Secretariat for Culture, informed The Intercept that the Santa Eufrásia Plantation had been removed from the map. In an email, the company stated that the decision was made because the plantation “is being associated with practices with which we vehemently disagree.”
Fascinating, well researched. As a native brazilian, I am glad someone is shedding light on the hypocrisy and denial of our genocidal past and the idiotic, lazy, unmodern and antiquated ways we deal with race relations. Grow up Brazil!
Dear Cecília,
Great job! We would never find such a report on folha de s. Paulo, O Globo and mainstream media. Thank you for your — and The Intercept’s — work, bringing us thoughtful reports on thw world and our backyard’s affairs.
All the best,
Fernando
Opinião de uma Visitante
Fiquei estarrecida com a matéria publicada no site The Intercept sobre a fazenda Sta Eufrasia, que tive oportunidade de visitar em 2014 com minha família. Nossa visita a essa fazenda como também a outras semelhantes da região foi agradabilíssima e ilustrativa de uma época.
A fazenda Santa Eufrasia oferece visitas pagas de 1-2 horas. A proprietaria é empregadora e os empregados são remunerados, portanto trata-se de um negócio que garante a subsistência dos que alí trabalham para servir o turista. Onde está o racismo aí? O artigo do “The Intercept” está informando mal e deformando a realidade. Se temos vergonha de contar a história do trabalho escravo e do comportamento dos patrões naquela época, será que vamos remover o assunto do teatro, cinema, literatura e memória? É deplorável ouvir brasileiros na mídia e nas classes políticas fazerem demagogia com a escravidão e os donos de terras enquanto pouco fazem para estimular a criação de empregos, a melhoria da educação e o retorno da segurança no país. A crítica da jornalista do The Intercept estaria melhor dirigida aos políticos que escravizam a todos nós brasileiros alçando o Brasil a posição de campeão das estatísticas de violência e corrupção no mundo. Precisamos de mais pessoas como a Sra Bete Dolson que beirando as 7 décadas continua a desenvolver um negócio turístico onde gera empregos, e cultiva uma memória que não deve ser esquecida, em sua fazenda Santa Eufrasia. Parabéns D Bete. A Sra não se subjugou à cultura nacional que não valoriza o trabalho e ainda critica quem o empreende honestamente.
Na minha opinião a jornalista ao escrever o artigo encontrou uma maneira fácil de cumprir o lema do The Intercept ” produce aggressive, adversarial journalism across a wide range of issues”. Shame on you!
O próprio site Diadorim Ideias que tão eficientemente promoveu a retirada da fazenda Sta Eufrasia do Mapa de Cultura do Rio, mostra em seu site um vídeo de mucamas vestidas de branco, capoeira e outras manifestações culturais brasileiras trazidas pelos escravos. Entretanto na fazenda Sta Eufrasia essas mesmas manifestações são descritas pela jornalista do The Intercept como manifestações racistas. Gostaria de ver a mídia e particularmente The Intercept publicar matéria sobre os negros, índios e outras minorias que tem entrado nas universidades públicas brasileiras e o resultado obtido, as histórias de sucesso alcancado nas diversas profissões escolhidas. Aí sim talvez possamos julgar as políticas de inclusão no país e se estas estão realmente dando resultado.
A notícia irresponsavel é a mais facil de ser construida mas compromete a credibilidade de quem a divulga e causa danos irreparáveis às pessoas vitimadas por esse tipo de jornalismo.
Ana de Azevedo
Well.
1. This is the english side of the intercept, we should use the proper language.
The opinion of a random person.
The thing is, Regardless of how pleasant was the visit, the place is a slave farm. And while it might be a legal business, it hits a bad side of tourism.
To put bluntly,SLAVERY IS BAD. and reenacting it is inherently awful. Even more, treating it in a different reality that does not do justice to real events.
Imagine going to a “live” concentration camp, guide by the grandson of nazi party member. Sure, there are employees being paid, and not all of then are jews and i´ts of cultural importance to remember this period, but still feels wrong, and because it is.
Now, it´s just a business, you say. But it´s exploiting a historical period that caused suffer to specific groups of people and as the author says, the owner still profits from it.
So this farm, while “remembering” the good old days, still uphold the image of active slaves. and might endorse it. By doing that the “farm” reiterates the traditional slave culture we should avoid.
Just when you thought the world couldn’t get any weirder.
I would like to point out a few things. First, the whitening of Brazilian society in post-colonialism was not unique to this country; it a practice throughout south and central america. The architects of the nation-building project envisioned an ideal society that would represent a new identity befitting to the elites’ social and political agenda. So, the whitening of the population was of utmost important to the elites. Purging blackness from what the architects of the nation construed to be an ideal society was key to their project. In so doing, they advanced a “fictitious national image of racial and ethnic homogeneity.” This was their conceived nation. Second, the whitening project was also used to distract the poor from forming an alliance (black and whites). Pitting the various ethnic groups against each other, fomented distrust, and prevented them from understanding the root causes of their economic condition. Third, plantation owners reparations in Brazil reminds me of France’s demand for reparations from Haiti after the Haitians gained their independence and humiliated their former colonial master. This is what Aristide sought to recover from France to invest in social programs, only to be removed by the United States government and sent into exile. Lastly, weddings are widely held in plantations today in the United States, spaces synonymous with brutality and suffering of black people. In addition, the narrative provided by tour guides at these plantations are sanitized. Like Dolson, many people in the United States and throughout the Americas are loyal to their colonial past and safeguard their colonial mentality. The cruelty of humanity.
In Brazil the slaves kept their language, gods and various customs they did not consider slavery an abomination so much that free slaves had and bought slaves for them and also had slaves who had slaves that for them it was normal in Brazil the African culture is still present and The afrodecendents are not ashamed of it we have to protect the history of the country even though being ugly is our history and we have in them several slaves who became masters of slaves like the famous Chica da Silva, slaves lawyers and journalists and writers like Luis Gama and Machado de Assis And many others
Portugues *
No brasil os escravos mantiveram sua lingua, deuses e varios costumes eles não achavam a escravidão uma abominação tanto que escravos livres tinham e compravam escravos para eles e tinham tambem escravos que tinham escravos isso para eles era normal no brasil a cultura africana ainda esta presente e os afrodescendentes não tem vergonha dela temos que proteger a historia do pais mesmo sendo feia é nossa historia e temos nelas vários escravos que se tornaram senhores de escravos como a famosa Chica da Silva, escravos advogados e jornalistas e escritores como Luís Gama e Machado de Assis e muitos outros
Fontes: https://pt.wikipedia.org/wiki/Lu%C3%ADs_Gama
https://pt.wikipedia.org/wiki/Machado_de_Assis
https://pt.wikipedia.org/wiki/Chica_da_Silva
http://mestresdahistoria.blogspot.com.br/2011/06/conheca-historia-de-alguns-herois-e.html
Renan slavery is wrong it doesn’t matter who is doing it or did. The Idea here is to expose the lack of a historical context while making history a amusement theme park.
Renan, please take my comment as a constructive criticism, not personal. Why do you and many people depend on wikipedia as a source? Read researched material.
In the USA we have “Colonial” Williamsburg, Virginia, where black people in said heritage plantation only hold jobs slaves would have held before emancipation. It’s a great way to show your family how America “could have been” and revel in a few moments of fantasy apartheid. It feels a bit similar to the glass window in Memphis, TN, where you can have the fantasy gun-barrel-view of James Earl Ray’s fatal shot on MLK. These places are a bit like zoos; on one hand they provide disconnected people context for a world they don’t know, on the other hand they make suffering a pornographic experience.
… so how much do the actors make, and what’s their opinion on all this?
In America we have Gone with the Wind. One goes for quality of experience, one goes for quantity, but revisionism seems to sell either way.
When the reaper come I want it to start in Brazil. These racit pigs have no idea they are nothing but racist criminals wanting people to treat them like they are somebody. They are less than human waste.
Thank you for sharing this. I was very surprised to find out that people enjoy arrangements of this kind… While reading the article, I was thinking: “Imagine people dressing up as SS thinking it’s great marketing!” And then you mentioned the Holocaust, so much in tune what was in my head. One historical fact that you did not get right, and it seems very unlike The Intercept, from 1939 to 1945, Poland was an occupied country and it was wiped out of the map of Europe. Hence, when you are writing about “a Polish boxcar train headed to Auschwitz”, you are distorting historical facts beacuse this sentence suggests that Poland arranged for the trains to transport people to Auschwitz. All these trains at that moment in time were German, just as the Nazi concentration camps.
When I saw the headline I just said: “WHAAT??”
I could not finish the article. I was very struck by Ms. Olliviera’s (welcome!) musing about the differing reaction folks seem to have to Holocaust memorial museums and sites. I daresay I don’t think folks have any where near the same reaction to slavery memorials here in the U. S. m either and I’m not talking about anything such as this, but something that would let folks know how bad it really was. In fact, it has sometimes been a struggle to get historical acknowledgement rather than a glossing over…
It’s such a shame that we humans have done such things to each other. It’s a double shame that after all this time, we still have so far to go.
Very important article and a lesson of history. I do think however, the author minimized the importance of the most recent changes of mentality of the Brazilian society about the subject. I think the changes in the criminal to criminalize racism and racial insult it is a very important development. In the United States until today with all the civil liberties movements racism is not a crime.
And I thought Westworld was an HBO series … So sad to see this happening in Brazil.
Heavey, no more of this. Important to know that some people do not consider Africans human. Great article this normalization is growing. Root of racism avoided too long.
This is disgusting, backwards and utterly reprehensible behavior for any modern society seeking progress. Glad to see Brazil exposed for this longstanding ignorance.
Just, wow. Dolson certainly lacks both a sensitivity and sensibility chip.
Extremely important that people know what is going on on this plantation, so we can stand against it. Congratulations on your first appearence here!
I agree Adelia! This is horrifying to know that in Brazil this is even acceptable (though, from all that I have heard about racism against African-Brazilians, I shouldn’t be surprised). Thank you for this piece Cecilia, I hope it makes rounds around the internet and sparks outrage for bringing to light such a ludicrous ‘tourist attraction’. The nerve!