Documents
An Interview with Zelda
Mar. 7, 2014
(U) An Interview with Zelda
FROM: SIDtoday
Run Date: 05/05/2011
(U) With the first anniversary of the "Ask Zelda" column looming on the horizon (in June), we decided
to interview Zelda herself. We thought her readers might be interested in learning more about the
advice-giver...
(U) SIDtoday: Zelda, your advice column "Ask Zelda" has been the most successful non-technical
series in the history of SIDtoday. A lot of people have questioned whether Zelda is a real person or a
team of people, and why she uses a pen name.
(U) Zelda: Well, as you can see, I'm a real person. In the first issue you published my "credentials," and
that description was accurate; but the picture that runs with the column [above] looks nothing like me.
As for Zelda being a team of people, I do occasionally consult with another person for a "sanity check,"
but I am the sole author of the column.
(U) The decision to use a pen name came about for several reasons. The idea for the column was
proposed by the SIDtoday editor, who was looking for a venue where SID supervisors could write in to
ask advice. Since SIDtoday is like an online newspaper, we decided to follow the tradition of
newspaper write-in advice columnists (such as Dear Abby and Miss Manners) and give me a nom de
plume. I like it because using a pen name creates a persona who's more memorable and accessible than
"Ask Mary Smith, Chief of S456." Plus it creates a certain mystique about Zelda... she's bigger than
life. It also prevents me from getting inundated with hate mail and requests for advice outside of the
column. [Ed. note: Some people have asked for Zelda's direct help with a personal problem but didn't
want it published in SIDtoday.]
(U) ST: You said it was an advice column for supervisors...
(U) Z: Yes -- that was the original plan. But non-supervisory employees began writing in asking
questions and requesting someone like Zelda help them with their issues, too.
(U) ST: So you branched out to answer anything work related?
(U) Z: [laughs] More or less! I don't give technical or romantic advice, however.
(U) ST: What has been the reaction to Zelda?
(U) Z: I'm very pleased-- and surprised -- that it has been overwhelmingly positive. Each month it is
among the top 5 most widely read articles, and I want to thank my loyal followers for that. I'm thinking
of making little rubber bracelets that say WWZD ("What Would Zelda Do?") to give out at Front Line
Leader classes. Or maybe t-shirts that say "Be a FOZ" ("Friend of Zelda").
(U) ST: But it hasn't all been positive...
(U//FOUO) Z: Heavens, no. There have been a few people who didn't appreciate Zelda's sense of
humor, and at first some of the other NSA organizations (like HR and ADCL) were uncomfortable with
(U) An Interview with Zelda
FROM: SIDtoday
Run Date: 05/05/2011
(U) With the first anniversary of the "Ask Zelda" column looming on the horizon (in June), we decided
to interview Zelda herself. We thought her readers might be interested in learning more about the
advice-giver...
(U) SIDtoday: Zelda, your advice column "Ask Zelda" has been the most successful non-technical
series in the history of SIDtoday. A lot of people have questioned whether Zelda is a real person or a
team of people, and why she uses a pen name.
(U) Zelda: Well, as you can see, I'm a real person. In the first issue you published my "credentials," and
that description was accurate; but the picture that runs with the column [above] looks nothing like me.
As for Zelda being a team of people, I do occasionally consult with another person for a "sanity check,"
but I am the sole author of the column.
(U) The decision to use a pen name came about for several reasons. The idea for the column was
proposed by the SIDtoday editor, who was looking for a venue where SID supervisors could write in to
ask advice. Since SIDtoday is like an online newspaper, we decided to follow the tradition of
newspaper write-in advice columnists (such as Dear Abby and Miss Manners) and give me a nom de
plume. I like it because using a pen name creates a persona who's more memorable and accessible than
"Ask Mary Smith, Chief of S456." Plus it creates a certain mystique about Zelda... she's bigger than
life. It also prevents me from getting inundated with hate mail and requests for advice outside of the
column. [Ed. note: Some people have asked for Zelda's direct help with a personal problem but didn't
want it published in SIDtoday.]
(U) ST: You said it was an advice column for supervisors...
(U) Z: Yes -- that was the original plan. But non-supervisory employees began writing in asking
questions and requesting someone like Zelda help them with their issues, too.
(U) ST: So you branched out to answer anything work related?
(U) Z: [laughs] More or less! I don't give technical or romantic advice, however.
(U) ST: What has been the reaction to Zelda?
(U) Z: I'm very pleased-- and surprised -- that it has been overwhelmingly positive. Each month it is
among the top 5 most widely read articles, and I want to thank my loyal followers for that. I'm thinking
of making little rubber bracelets that say WWZD ("What Would Zelda Do?") to give out at Front Line
Leader classes. Or maybe t-shirts that say "Be a FOZ" ("Friend of Zelda").
(U) ST: But it hasn't all been positive...
(U//FOUO) Z: Heavens, no. There have been a few people who didn't appreciate Zelda's sense of
humor, and at first some of the other NSA organizations (like HR and ADCL) were uncomfortable with
an unknown person in SID dispensing advice in their areas of expertise. But we made it clear that this
was just Zelda's opinion and not an official answer. Strict policy questions can and should be addressed
by these other organizations, but Zelda fills a void for people who are seeking advice. She acts as a
wise friend or senior co-worker -- which isn't the same thing as asking for a policy interpretation. And
many areas of interpersonal relations can't be addressed by policy. I don't believe there's a policy on
how to deal with an obnoxious or smelly coworker, for example. Besides, I think people would rather
read something with a bit of a personality (Zelda has been called "cheeky" -- even opinionated) as
opposed to a bland, whitewashed party line that reads like a policy manual and has been approved by a
chain of managers to scrub it of anything that might offend. Zelda is not afraid to offend -- although
that's not her intent.
(U) ST: Some readers are probably wondering if the questions are really sent in by your readers, or
if you make them up.
(U) Z: They were all from readers except for the very first one -- I had to "prime the pump" since no
one knew about Zelda to ask questions before the first article came out. Also, in December I turned the
tables on the workforce and asked them to give advice on a situation of my choosing.
(U) ST: How do you decide which questions to answer?
(U) Z: I try to address a variety of topics, so if you write in about a specific problem and I just
answered a similar question, yours probably won't get published.... at least not for a while. Also, some
questions are more appropriate for the policy expert in that area to answer. In that case, SIDtoday
forwards the question (with the asker's permission) to that POC.
(U) ST: What issues do you see people concerned about most?
(U) Z: How to deal with their supervisor is a big one. I devoted a whole article to "managing up"
because several readers had asked similar questions along those lines.
(U) ST: Is there an underlying theme or philosophy that ties all your advice together?
(U) Z: Hmmm, if I had to pick something, I might say "common sense." Also, be nice to people and
assume noble intent.
(U) ST: What one piece of advice do you have for SID managers?
(U) Z: Throughout my career I've seen too many micro-managers. It's probably inevitable -- we hire
people for their technical skills, and then when they get to a certain level they find they need to go into
management to keep getting promoted. However, they still have a secret hankering to do the technical
work. Managers need to be open minded: just because the organization has always done something a
certain way doesn't mean it's the only -- or even best -- way to do it. My advice to SID managers is to
take care of your people and let your people take care of the mission.
(U) ST: One last question: will the readers ever find out who Zelda really is?
(U) Z: I don't know... Probably when the column wraps-up, whenever that may be. Doing it too soon
might be disappointing -- like unmasking the Lone Ranger!
an unknown person in SID dispensing advice in their areas of expertise. But we made it clear that this
was just Zelda's opinion and not an official answer. Strict policy questions can and should be addressed
by these other organizations, but Zelda fills a void for people who are seeking advice. She acts as a
wise friend or senior co-worker -- which isn't the same thing as asking for a policy interpretation. And
many areas of interpersonal relations can't be addressed by policy. I don't believe there's a policy on
how to deal with an obnoxious or smelly coworker, for example. Besides, I think people would rather
read something with a bit of a personality (Zelda has been called "cheeky" -- even opinionated) as
opposed to a bland, whitewashed party line that reads like a policy manual and has been approved by a
chain of managers to scrub it of anything that might offend. Zelda is not afraid to offend -- although
that's not her intent.
(U) ST: Some readers are probably wondering if the questions are really sent in by your readers, or
if you make them up.
(U) Z: They were all from readers except for the very first one -- I had to "prime the pump" since no
one knew about Zelda to ask questions before the first article came out. Also, in December I turned the
tables on the workforce and asked them to give advice on a situation of my choosing.
(U) ST: How do you decide which questions to answer?
(U) Z: I try to address a variety of topics, so if you write in about a specific problem and I just
answered a similar question, yours probably won't get published.... at least not for a while. Also, some
questions are more appropriate for the policy expert in that area to answer. In that case, SIDtoday
forwards the question (with the asker's permission) to that POC.
(U) ST: What issues do you see people concerned about most?
(U) Z: How to deal with their supervisor is a big one. I devoted a whole article to "managing up"
because several readers had asked similar questions along those lines.
(U) ST: Is there an underlying theme or philosophy that ties all your advice together?
(U) Z: Hmmm, if I had to pick something, I might say "common sense." Also, be nice to people and
assume noble intent.
(U) ST: What one piece of advice do you have for SID managers?
(U) Z: Throughout my career I've seen too many micro-managers. It's probably inevitable -- we hire
people for their technical skills, and then when they get to a certain level they find they need to go into
management to keep getting promoted. However, they still have a secret hankering to do the technical
work. Managers need to be open minded: just because the organization has always done something a
certain way doesn't mean it's the only -- or even best -- way to do it. My advice to SID managers is to
take care of your people and let your people take care of the mission.
(U) ST: One last question: will the readers ever find out who Zelda really is?
(U) Z: I don't know... Probably when the column wraps-up, whenever that may be. Doing it too soon
might be disappointing -- like unmasking the Lone Ranger!