Malcolm Gladwell and NSA

(U) SIGINT Missinn Thread 3 FROM: Thread Three Lead [32) Run Date: D?f?l??ll Achieving a Balance Between Discpvery and Prpductipn The key tn decisinn making is net knowledge. It is understanding. We are swimming in the farmer. We are desperately lacking in the latter."* In the afterward tn his EDGE #1 natipnal bestseller Biink -- The Fewer of Thinking With-slut Thinking, authpr Gladwell pruvides his perspective en the danger pf cpnfusing [cullectinn) with understanding (analysis). Gladwell has captured pne pf the biggest challenges facing 51]] tpday. Our asspciated with this pverlnad are net pnly financial, such as the need tn build data warehpuses large enpugh tn share the mpuntain pf data that arrives at bur deprstep each day, but alsp include the mere intangible pf ten much data tn review, precess, translate, and repprt. Sllj's first strategic gc-al fur 2?11-2?15, the challenge tn revnlutipn analysis, is aimed squarely at this tensipn between and understanding. In prder tn revplutipnise intelligence, we must "fundamentally shift bur analytic apprc-ach a prbductinn tc- a discnvety bias, radically increasing c-peratic-nal impact acrc-ss all missipn With sp much data at bur fingertips, we must learn tn push the lesser value data tn the side, mnve data that needs less analysis directly tn bur custnmers, and prc-vide c-urselves the needed agility tc- dig deep intc- the tnughest analytic prc-blems tn prnduce understanding well-hidden SIGINT Iinssipn Thread 3 challenges us tn "achieve a balance between discnvery and prc-ductic-n that enables tc- maximise their fc-cus nn uniquely tn include large-scale data analysis and the discpvery pf new targets and their Our first task in achieving this gas] is tn build a strung fpundatinn pf esisting analytic techniques. The Analytic Epdy pf fer defines and captures existing analytic The web pnrtal ppened fur business en May Hill, and has seen a steady increase in use as ypur fellpw dpcument useful tradecraft and new ideas. Thrpugh 13 June 2?11, ever lfi? have visited the pertal. Ypu can learn mere abput the by visiting the web pertal directly pr reading the anying WikiInfp article. In a clpsely related activity, we are alsp wprking tn dpcument the depth and breadth pf analytics and the functipn they pr will This is being captured in the Analytics [Pt-Tait, fur Once substantially pnpulated, will prc-vide the mechanism tn effectively track and cnllabnrative analytic develbpment acrc-ss the 5-eyes enterprise. The number pf users accessing the has mpre than dpubled tn ever 81] just in the last three weeks. Wbrking tngether, the and will pruvide access tn and influence c-ver shared analytic tradecraft and autc-mated analytics. We invite yc-u tc- visit the and purtals and start dpcumenting esisting tradecraft and analytics. We w?l use the Sig! lev Training Rnadmap tn baseline ei-tisting discc-vety skills acrc-ss the analysis enterprise, identi?z critical gaps, and tn pruvide the necessary training and skills needed tn develnp new tradecraft. These advanced tradecrafts cc-uld include things such as target behavipral mpdeling and cyber attributipn. The training w?l alsp include familiarisatipn with new discpvery such as these described in the gluestipn chused Dataset [?21313]

Strategy and the Reyised Metadata Strategy. These strategies define en-geing additiens te the cerperate analytic architecmre. Df ceurse, NSA and the PET cemmunity have been ceming up with [and implementing) QFDs fer years. What has leng been missing is a central lecatien where QFDs and related analytics can be easily shared, disceyered and eyaluated ameng the analytic cemmunity. That's the basic idea behind (3MB IT, a new pretetype web pertal that will serve as a key enabler ef the AMGD ?2131] Strategy. GMBIT is slated fer an alpha release in late July. We enceurage yeu te learn mere abeut it en the MED QFD Strategy ace page. In additien, eyer the neat 18-24 menths, we will werlt with each ef the S2 GCMs te deyelep preduct line disceyery strategies, te help them shift emphasis tewards disceyery activities and te increase the custemer imp act ef eur intelligence preductien. HEEL) SIGINT Missien Thread 3 is te empewer the enterprise te leyerage eur existing tradecraft arsenal, te equip the enterprise with the cap ability and skills te ferge new tradecrafts, and te imbue the enterprise with a new culture that values and enceurages the deyelepment ef understanding eyer the cellectien ef infermatien. Please jein us in the jeumey. (U) Feetnetes p. ass. as smear Strategy: unseen), _fiiesne2wpde2e11- [11-25 SIGINT [last visited 6f13f2?11), p. 4. 1 1. 12_Deliyerables.Feb 11 .pptI-t.