A Plan for Putting the GOP on the News

A PLAN FOR PUTTING THE GOP ON TV NEWS for 2.00 years the newspaper front page dominated public thinking. In the last 20 years that picture has changed. Today television news is watched more often than people read newspapers. than people listen to radio. than people read or gather any other form of communication. The reason: People are lazy. With television you just I The thinking is done for you. . As a result more than half the people now say they rely 9.11 television for their news, Eight out of 10 say they; tune/n 2 radio or TV news at least once daily. . MTV . . . 10-15;? [3791"! Network televtsron news is only half the s_ eOple are also concerned abotit their localities, As a result, TV new 47%: SM is one ?half network, one shelf local, I 5% To make network TV news from Washington must have a story with national priority, Otherwise, you don?t get on network and, therefore, you are not seen in any locality. To date, local stations have not been able to carry Washington news unless it made the network becaose, literally, they haven?t been able to get it there from here, Reproduced at the Richard Nixon Presidential Library

This is a plan that places news of importance to localities (Senators and Representatives are newsmakers of importance to their localities) on local television news programs while it is still news. It avoitls the censorship, the priorities and the prejudices of network news selectors and disseminators. It will work because television is basically a local medium. PeoPIe think local. Local news shows like to identifyr with figures of local importance -- such as SenatOrs and Representatives. wzu Reproduced at the Richard Nixon Presidential Library

95?me THE PLAN Purpose, Cost 1. Purpose - To provide pro?Administration, videotape, hard news actualities to the major cities of the United StatES . A. In the top 4.0 pepulation centers, the two ?4 highest rated late evening TV Newscasts provide. 5 access to 51% of the total, adult population I 75 To furnish these the following: (2). 2. Cost - Equipment, {Mobile Videotape Truck) of the United States. {See attached market list of top 40 centers.) 80 stations daily will take Equipment Technical 3.: Professional help. Proce sing 8.. Delivery. . Contains 2 Videotape Machines Electronic Editor Two "Wayr Radio Connected to Base) Color Camera with Electronic Zoom 264. Independent Electric Power Supply mg? I, Technical 8: Professional Help I 1. Newscaster, Directs and Edits product Broadcast Te all equipment Sells chnic ian, Operate it: Maintains only?) WV Processing 3: Delivery I am 1. Supplies, Raw Tape 2. Technique ?41? Reproduced at the Richard Nixon Presidential Library (bl: Long Distance alert to News Director $375,0ao. {Annual} I 25,000. 17,000. 18, DUO. 17, 000. Matching feeds to all radio stations in area aoolicable

THE PLAN 2. Cost Processing 3; Delivery (Continued) Air Freight 40 Markets, Daily 10 Months Annually Balance of Nation and Weekend Features at Random Markets Mali 4. Startwup Costs 60 Day rental of equipment during WW 5' construction period of customized truck with equipment less equipment Total Cost, First Year Operating Cost I I lu?yh ,1ai?/ mild . Moat 8W5 Mf-f (ili?u?At (fix/Pt; WQM a. W- Reproduced at the Richard Nixon Presidential Library 1 Frau, 41mm 602 WTW +07 50, 000. 20, 000. $542,000. $375,000. 000. MC. 5 .

m. (s We; 3+3 am ?ring? opsaarlon I . Videotape Truck do) S?f?f?m aid-43 Shoots a Senator Talking (Departs) MM terrestrial. Delivers to airport 1? All of this is done enronte. l. Shoots a Senator Talking #3 MW am ?7 Time is news. If an issue is hot in Washington, then it is hot at home. But if your Senator says something on that issue, the people at home should know about it while the issue is hot. Most GOP Senators represent geographical areas not just a state. Their word is good in their area. Most areas are connected by a common news base. They all share a major center of cemmerce. Usually 8 to 15 television markets comprise that ?constituency. While he mayr not directly represent all of the people -- they know his word and respect it. One GOP Senator can be author? atative in as many as 15 markets. Of course, depending on the Senator and the issue, some will make news nationally. 2. Edits what he says Television news is crammed. Politics, economy, tragedy, human interest and weather are jammed into a half hour. Week- days one minute is the average length of time Washington news gets. The host of the local television program is the anchor 4' man. He must appear informed and be attractive to be successful. Attracting more viewers than his competition means higher ratings for him, longevity in the job and the station can charge . more per announcement within the news segment. The key is Speed, pace, completencs s. Reproduced at the Richard Nixon Presidential Library

m'W?Mm WM . a? Ale/Mew MF Up to now, the local commentator has only been able to read wire c0py of what happened. With Videotape Insert, he will be able to read the lead paragraph of wire COpy and say. ?In Washington, our Senator told . . and the next thing you see is Senator talking. . . .IF HE HAS BEEN EDITED DOWN TO THE REMAINING 40 SECONDS. This plan includes this kind of edi ing. a. 22?? mu. un?t Sm?! 0 Up to today, local televisio ould afford to hire a reporter, send him to Washington, hire a film cameraman, process the film and ship it home. I Duplicates everal cepies It was not only the money the station could not afford, it was also the time factor. Days were needed. Through Videotape and duplication and distribution by airfreight the system works. . While the Videotape Truck is en route to the airport, the statement is edited and duplicated. When it reaches the air~ P0141: Preaddressed Airfreight weighbills tape minimize delay. *5 . Delivers to airport WM Due to strategic Washington location, three major airports serve enough major trunk airlines that a single Videotape statement can be immediately dispatched. Most of the major cities now receive non?stop or one?stop service from Washington. Through a unique service arranged with Emery Air Freight Corporation of Wilton, Connecticut the Videotape would be handled at National Airport. At the receiving end it would be picked up and driven to the) television station. This entire process can be accomplished in four to eight hours. Reproduced at the Richard Nixon Presidential Libraryr

PROPOSED TV NEWS scee item 3:30 if? raw, Begins Videotaping, On Hill Departs Hill for National Arrives National, Dumps Shipments Begins Videotaping, On Hill Departs Hill for National Arrives National, Dumps Shipments Begins Videotaping, On Hill Departs Hill for National Arrives National, Dumps Shipments Begins Videotaping, On Hill Dump Sh' ments 0M4 $4,!de Mud-1, Win-W . 9:00 9:30 10:00 12:00 12:30 1:00 3:00 3:30 I 4:00 6:00 .CeaserOper THREE SAM I To?p 4?0 Markets .. enator Records Statement Between Dole 8 - 9 AM 10 - Noon 1 - 3 PM Tower 8 9 AM 10 Noon .1 3 PM Murphy -- 9 AM 10 - Noon 1 3 PM Griffin - 9 AM 10 - Noon 1 .. 3PM Sample Arrival Time Home Market 4PM 8PM 11PM Kansas City Dallas - 4PM 8PM 11PM Lo 5 Angels Detroit 2 PM 4 PM 6PM 26 Production 60 Minutes 120 Minutes 120 Minutes 120 Minute 5 6 1/2 Hours . 7 Makes The TV News Program 11PM 5PM 6PM 6 10 PM Other markets would also be serviced in this same time period; i.e. Dole tapes to Wichita, St. Louis, etc. Reproduced at the Richard Nixon Presidential Library

TV NEWS COVERAGE BY MARKET VideotapeIDeparture from Capitol 9 AM Noon 3 PM N0 deliVery available at this Market of USA Number of Number of Center Pepulation Stations Homes sIIDem?na?on New Yerk 9.6M 8 5.682 2 6 Los Angeles 5.3? 7 3.182 A 8 11 Chicago 8.22 6 2.466 3 6 10 Philadelphia 3.52 6 2.070 2 6 Boston 2.95 5 1.632 2 a 6 .(Suh-Total 25.17) San Francisco 2.35 7 1.372 8 11 Detroit 2.39 6 1.368 2 6 Cleveland 2.11 5 1.227 3 6 10 Washington 1.67 5 ..978 5 10 Pittsburgh 1.65 4 2-959 3 6 10 (ST 35.29) St. Louis 1.97 5 .839 3 6 10 Dallas a Fw 1.37 6 .798 3 6 10 Minneapolis 1.22 .702 8 11 Seattle 1.19 5 .638 6 10 8. Indianapolis 1.12 4 .632 8 11 (ST 81.61) Houston 1.10 5 .633 8 11 Baltimore 1.08 .638 5 10 Atlanta 1.06 .615 8 11 Cincinnati .97 .560 3 6 10 .Miami .97 5 .567 3 6 10 (ST 88.79) Hartford .93 3 .586 3 6 10 Buffalo .93 3 .553 2 6 Milwaukee .92 .5h5 3 6 10 Kansas City .90 3 .518 A 8 11 Memphis .89 3 .981 8 11 - (ST 53.36) Saoramento .86 .508 5 10 8 Portland .86 .873 5 10 Tampa - SP .89 .h88 10 11 Nashville .80 .891 3 6 10 Providence .79 3 .970 3 6 10 (ST 57.51) Charleston .75 3 .805 8 11 Birmingham .73 3 .800 2 6 Denver .73 .922 8 11 Columbus .71 3 .812 5 10 8 New Orleans .71 .398 5 10 (ST 61.18) Charlotte .70 .386 3 10 8 Grand Rapids .68 3 .390 10 Albany .66 3 .387 3 10 Syracuse .66 3 .388 5 10 Louisville .65 3 .369 3 6 10 (Total 6h.89)

TRUCK 2 VTR MACHINES CAMERA EDITOR Videotape Truck Costs: Ampex Corporation Proposal (Revised) #9h23? ohogs 17 June, 1970 $375,000 Mobile Unit: Two Ampex Color Videotape Recorders One Ampex Random Access Programmer (Editor) One Ampex Color (Camera) Switching, Mixing, Intercom, Monitoring, Connecting System. Built from Chassis in 60 Days: Ford, GMC, or IHC Chassis V8 Engine; 5 speed transmission; air conditioning. Weight: Van Body; 18 ft?length, 3 ton air conditioning, 8 KW power system; 30 BK Series generator with 25 KW capability. FOB, Redwood City, CalifOrnia 500 withL order 7 21- 70 would deliver who ??117 warn-Malinda ?if? Reproduced at the Richard Nixon Presidential Library,f I

43am 1% Off and? 79644,? "7 Videotape Truck egg/7,4,. Production - Operations '1 ii! Management Personnel a? Operations, Techni alL 855' Mia-It Videotape Operatee Macl' nes SW MM 1. Videotape Recordin 2. Audio RecordingM 3. Drives Vehiclew I sf leltd W7 Can Maintain ?at: 1. All Technical Gear . Tear down while operating 2 2 MS 3. Repair on spot on demand l._Can transmit actualities MS f1 back to home base instantly - 2. Can edit and duplicate . if necessary. o) -- Editorial Content Videotape Mars 1" a" Operates Camera Electronics mg l. Helps Senator Record words. _t 2. Then edits electronically d?o L1 final Video actuality. 3. Duplicates Video actuality 1. and inserts final product (L in shipment box (while enroutr Audio . Can transmit actualities 0 05 ?y . back to home base instantly 64. 2. Can edit and duplicate if necessary a . . . 7 Reproduced at the Richard Nixon Presidential Library

Reprodulced at the Richard Nixon Presidential Library Videotape'Truek Maintainance Cost Operation Ann?al Electronic Videotape Machines 1 Head Replacement hours/dual $Daily, l0 hrs) 51? 860 Annual /dual . 1,500 i-hiLUL E3 Routine 500 .7 . . Audio Systems; Solid State 300 Vehicular . . I Fuel; 239 Miles Daily I 8 Weekly: 1195 5138 Annually/10 Months 51,380 h0? a? 10 2,050 Lubrication/Associated Twice Insarance Package . 3,500 Mobile lelephone 600 1

Reproduced at the Richard Nixon Presidential Library Related Production Costs Tape Stock of Wee: 5101113111)!" Annuall} Videotape Master Editing -- 167. 1,670. Dubbed Product 320. 1,3?6. 13,750- Weekend Special 80. 346. 5,440. 18,870. A Air Express 3' $16 per market 1 Box, reel #3 5, Daily: Per -0 I 35 10 Markets 170. 850. 3,655. 36,550. .90 15 255. 1275. 5,482. 54,825. '3 20 340.. 1700. 7,310. 73,100. . 25 425. 2125. 9.137. 91.375. ?5 30 . 510. 2550. 10,964. 109,640. . 40 680. 3400. 14,620. 146,200. cr? 50 850. 4250. 18,274. 182,700. - 60 - 1020. 5100. 21,928. 219,260. Ja"ia 80 1360. 6800. 28,240. 282,400. Ljijt 100 1700. 8500. 36,548. 365,480. ., 4,9 7112.01 Tape Stock Master Editing 100 1,200. Mat Surface Units 700. Weekend 3111111112112}r 100. 5,200. . Library Recall 25. 125. 1,250. (0.015114 8?35? Long Lines Cost (Down Month) Dual Watts System 800. 8,800. xoverload Domestic 200. 2,200. . Standard Incoming 30. 120. 1,320. Single Mobile - 10. 43. 470. _?05 Multiplex Service ..25. 2 i. 13.065. mwew?

- Reprodu-ced at the Richard Nixon Presideniial Library Videotape Operations Only - MINIMUM CASH PLAN I (First of 5 Years) am Cash Out Ampex Corporation . Down Payment 7/70 75,000 55 04M) - - . Management A Teoh Coordinator 17,000 can . 01.) Edit Coordinator 25,000 Production Raw Tape Stock 18,870 Air Freight 73,100 20 Markets Daily 100_Markete Weekly 5 Year Note 93,000 3 11% Simple Maintainanoe Fuel?Insurance 8,750 Equipment Routine Mobile Communications FIRST YEAR CASH 310,720 SUESEQUENT OPERATION . 235,720 41) 3m ?3me Wiw 00+ 'mt {ram otal Market Group, Natio 11y Lines Every GDP Senator CH, r:;7 on every Radio News Broadcast in his 5% "t . state applicable geek

Videotape Operations Only MAXIMUM CASH PLAN Cash Out Ampex Corporation 375,000 (135 Management A Tech Coordinator l7,000 F5 I Edit Coordinator 25,000 1 WSW Production Raw Tape Stock 18,870 Air Freight 73,100 20 Markets Daily 100 Markets Weekly I Maintainance Fuel-Insurance 8,750 Equipment Routine (I Mobile Communications PA Reproduced at the Richard Nixon Presidential Library SINGLE YEAR CASH 527,720 - 000) SUBSEQUENT ANNUAL OPERATION 152,720 Audio Addition to Package Total Market Group Nationally(Line? 9,600 F?HaHmHo?mt-o ?lmy? WM ntereet A110 5 0 ma?a: