DCCC Tests Ads Linking Republicans to High Gas Prices

The messaging shows a willingness to dabble in populist politics by the Democratic Congressional Campaign Committee following the Inflation Reduction Act.

A Shell gas station posts the latest gas prices on Wednesday, Aug. 17, 2022 in Los Angeles. (AP Photo/Richard Vogel)
A Shell gas station posts the latest gas prices on Aug. 17, 2022, in Los Angeles. Photo: Richard Vogel/AP

As inflation surged earlier this year, Sen. Bernie Sanders, I-Vt., and other progressives began hammering away at corporate greed, accusing monopolies and huge industries of making record profits while claiming that they had no choice but to drive up prices and noting that gas prices were higher than underlying oil prices suggested they should be.

Initially, some in the Biden administration wanted to push this message too, using as their backup their strong record on antitrust and corporate greed, thanks to the Federal Trade Commission’s Lina Khan and the Consumer Financial Protection Bureau’s Rohit Chopra.

Some White House economists, however, fretted that the academic foundation behind the talking point that greed and price gouging were significantly behind the rising prices wasn’t sound enough.

For many on the left, that the White House was getting in its own way by splitting hairs was another example of the asymmetric warfare between Democrats and Republicans, who wouldn’t let trivialities such as whether it was true get in the way of their messaging.

Even while the White House was pushing back, the Democratic Congressional Campaign Committee — the furthest thing on the planet from an anti-corporate populist organ — began asking pollsters to test some of that messaging, according to people familiar with the DCCC’s planning.

Starting around the middle of June, pollsters began testing versions of messaging that played off a bill House Democrats passed in May to crack down on price gouging. A DCCC aide put it simply: “House Democrats voted for a bill that would prevent gas companies from price gouging. Every single Republican in the House of Representatives voted against it.” DCCC Chair Sean Patrick Maloney of New York was a sponsor of the legislation.

The message tested in polling goes like this: With gas prices going up, Republican X voted against cracking down on gas price gouging. Meanwhile, they took X thousands of dollars from the oil and gas industry.

“It tested well,” said one person involved, who was not authorized to speak to the press. “No. 1, everyone is pissed off at gas prices. No. 2, you can connect it very easily to oil and gas, and all these assholes have taken from oil and gas. Well, frankly, so have many Democrats.”

“Tying Republicans to Big Oil is very credible, so there’s a foundation to work with.”

Making the link between inflation, corporate corruption, and price gouging was also tested, though the oil and gas industry makes an easier villain than, say, Big Meat or Big Bread. The link between Republicans and Big Oil is strong enough in the public’s imagination already. Ben Tulchin, of Tulchin Research, which did the polling for Sanders’s 2016 and 2020 presidential campaigns as well as for Eric Adams’s New York mayoral run, said that hitting the GOP for its coziness with oil companies was a smart move backed up by data. “Economic messaging is challenging, so it’s the best option available to Democrats,” he said. “Tying Republicans to Big Oil is very credible, so there’s a foundation to work with.”

The DCCC’s willingness to dabble in populist politics suggests a broader path forward for Democrats in the wake of the signing of the Inflation Reduction Act, which included the biggest investment in climate spending in history. The bill was watered down by Sen. Joe Manchin, D-W.Va., who profits handsomely from his own coal company. Yet it was opposed by every single Republican in both chambers of Congress. As the clean energy industry grows, those corporations will continue funneling money into the political system. If more Democrats swore off oil and gas money, the party would have more of an opportunity to paint Republicans as the party of Big Oil, yoking them with high gas prices and the ever-worsening consequences of the climate crisis.

Instead, though, Democratic primaries are suddenly becoming contests between nuclear-powered super PACs, with deep-pocketed groups like the American Israel Public Affairs Committee and Democratic Majority for Israel, billionaire Reid Hoffman’s interventions, and proliferating cryptocurrency super PACs all coming in to boost centrist candidates and beat back progressive ones. The result means that the party has fewer candidates who can credibly make the populist critique of corporate profiteering.

In Rhode Island’s 2nd Congressional District, state General Treasurer Seth Magaziner has dabbled in the populist gas price rhetoric, but it lands flat in the face of his more temperate tenure in the treasurer’s office and the moderate hue of his campaign.

His opponent David Segal, on the other hand, has spent his career challenging corporate interests, both as a local elected official and as a federal advocate for the group Demand Progress, though he trails in public polls. “Confronting the power of corporate special interests has been a throughline in my work, from my first run for office as part of a movement [for] fairer wages for workers in Providence to more recent national efforts to help revive the anti-monopoly movement and push back against revolving-door corruption in the federal government,” he said. “We won’t see sufficient action on the other major issues of the day unless we are willing to take on these impediments to progress.”

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